Loui Bowes ~ Creative Director

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Zalando - Me. Unlimited.

ECD: Mooks Hanifiah
Associate Creative Director: Loui Bowes
Agency: Wednesday
Photographer: Amy Troost
Director: Andrew Rothschild
B-Roll: Jerry Buttles

Me. Unlimited. A bold, fearless message of self-expression, fronted by a cast who know no limits in what they do, and what they wear. At the heart of the campaign was a groundbreaking truth: no other online retailer at the time could rival Zalando's vast product range. It truly was fashion without limits.

We hand picked a mix of iconic women qwho embodied life without limits —outspoken music legend Beth Ditto, proudly intersex model Hanne Gaby, the first hijab-wearing Sports Illustrated swimsuit model Halima Aden, German medal winning Olympian Alexandra Wester, and actress-turned-model-turned-musician Sonia Ben Ammar. The campaign rolled out across Europe through TV, OOH, print, and social media content.

Loui Bowes ~ Creative Director

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louibowes@gmail.com