→ Email Me
My Work

Over the last 15 years, I’ve created standout work for TV, outdoor, social and experiential, for a range of clients including Pets at Home, NatWest, Argos, M&S, Zalando, Furla and more. I love nurturing both talent and ideas, I’ve won a few pitches and awards (including a Cannes Lion), and I’ve had a really good time so far.

I started out as a Designer-turned-Art Director at Publicis, before finding my feet at Wednesday Agency, crafting campaigns for a number of fashion and lifestyle brands. Then came stints at ODD and Lucky Generals, before landing at T&P where I have been for the last 6 years, creatively leading a number of big household brands, and teams of up to 25 creatives.

T&P / The & Partnership
2020-Present
Creative Director / Group Creative Director

I’ve led a number of different accounts at T&P, from being the sole Creative Director on a £10m+ retained piece of business and managing a creative team of 25, to small, nimble accounts and projects, and pitches too. I’m also resonsible for our creative talent partnership with the SCA, and our role model initiative High Vis Creatives.
Clients: E45, NatWest (multiple pitch wins), Pets at Home, Vets for Pets, Argos, Coutts (pitch win), Wella 

Lucky Generals
2020
Freelance Senior Art Director

Clients: Beauty Pie

ODD London
2019-2020
Associate Creative Director

Clients: M&S (pitch win)

Wednesday Agency
2013-2019
Art Director / Associate Creative Director

Clients: Furla (pitch win), Primark (pitch win), Zalando, Liu Jo, Lindex, Jo Malone, Aerin, byTimo, Prada, Topshop

Conde Nast
2012-2013
Senior Digital Designer

Vogue, Glamour & GQ (various clients across titles)

Publicis
2010-2012
Digital Designer

Tesco, Gü Puds, Cushelle, Orange, Tassimo, Tesco

Awards to date:

Cannes Lions:
NatWest - Let’s Talk Savings:
Media Insight & Data (Bronze) 2026

British Arrows:
NatWest - Tomorrow Begins Today:
Financial & Corporate Services (Shortlisted) 2023
Post Production - Audio (Gold) 2023

Creative Circle:
Gold Judge (Writing) 2026

NatWest - Tomorrow Begins Today:
Best Integrated Campaign (Silver) 2023
Best Sound Design (Silver) 2023

Argos - Mood Hotel:
Best Experience-led Campaign (Silver) 2023
Best Use of PR, Digital, Social (Bronze) 2023

M&S - Go Jumpers:
Fashion (Bronze) 2020

Campaign BIG Awards:
Argos - Mood Hotel:
Social (Shortlist) 2023

The Drum Awards:
NatWest - Let’s Talk Savings:
Data/Insight (Gold) 2026
Ai (Gold) 2026

NatWest - Tomorrow Begins Today:
Social Media - Financial services 2023

Campaign Ad of the day -
NatWest - Tomorrow Begins Today: 2023

Shots Ad of the week
NatWest - Tomorrow Begins Today: 2023

YouTube Ads of the Year:
M&S - Go Jumpers: Top 10 2019

©2026

louibowes@gmail.com