Loui is...
An award winning Creative Director, currently at T&Pm.
An Art Director at heart with almost 15 years in the industry, I discovered my love for art direction at fashion ad agency Wednesday, where I worked across a number of fashion, beauty and lifestyle brands. A quick stint at ODD (now House 337), before landing at The & Partnership, I now bring that same drive for unexpected and visually striking creative ideas to big household names. Currently leading a team of 20+ creatives on the NatWest account, and mentoring emerging talent through the High Vis Creatives programme. I’ve won a few awards, but one of my faves was winning Radiator of the Year at the T&P Christmas Awards, 2021.
Over the years, I’ve created standout work for NatWest, Argos, Coutts, Wella, M&S, Zalando, Furla, Primark, Jo Malone, Liu Jo, Lindex, H&M, Topshop and Prada.
T&Pm / The&Partnership
2020 - Present
Creative Director
Clients: NatWest, Coutts (pitch win), Argos, Wella
ODD London
2019 - 2020
Associate Creative Director
Clients: M&S (pitch win)
Wednesday Agency / Saturday Agency
2013-2019
Associate Creative Director / Art Director
Clients: Furla (pitch win), H&M, Lindex, Jo Malone, Prada, Topshop, Primark (pitch win), Liu Jo, Zalando (pitch win)
Conde Nast
2012-2013
Senior Digital Designer
Vogue, Glamour & GQ (various clients across titles)
Publicis
2010-2012
Digital Designer
Cushelle, Orange, Tassimo