Vets for Pets - Local Love
ECDs: Matt Moreland & Chris Clarke
Creative Director: Loui Bowes
Creatives: Louella & Arnma (TV + OOH) Ross Nance (Social)
Agency: T&P
Director: Jesse Lewis-Reece
Photographer: Will Douglas
Pets are like babies. And for your babies, you want a warm, local vets practice, with a warm, local face behind it. As a locally owned franchise set-up, Vets for Pets delivers on the warm, local care, but that is hiding behind a big, national, faceless brand. We helped unlock that story with our Local Love campaign. Following a day in the life of one of our Vets for Pets practice owners, we meet Georgie, who is so local to the community that even the pets know her by name.
With a TV spot that gave Vets for Pets heart, the social campaign gave it personality. Our pet POV spots were a tongue-in-cheek-take on how much even the pets like going to their local Vets for Pets practice.