Loui Bowes ~ Creative Director

About 

Primark - My Generation

ECD: Mooks Hanifiah
Associate Creative Director: Loui Bowes
Creative: Claire Davis
Agency: Wednesday
Photographer: Dan Martensen
Director: Louis Mackay


Primark. The place to go when you need clobber for your night out and change from a tenner. Democratic and giving everyone the chance to join in,  it had gathered a broad yet committed following, diverse in age and style, but with a shared attitude - unpretentious fun.  

My Generation is Primark’s first ever brand campaign - an ageless celebration of the Primark spirit - with a cast of social influencers united by a ‘live for now’ mentality.

Index

Next →

©2024

louibowes@gmail.com