Pets at Home - We’re all for pet food
ECDs: Matt Moreland & Chris Clarke
Creative Director: Loui Bowes
Creatives: Ross Nance, Erin & Angela
Agency: T&P
Directors: Bradley & Pablo
Photographer: Lillie Eiger
Our pets deserve more than a culinary Groundhog Day. That’s why we wanted to wake the nation up to proper pet nutrition, and nothing says ‘the right diet’ more than a kitten doing the perfect poo to Meat Loaf, right? But finding the right food for them can be a faff. Luckily the Pets at Home colleagues are trained, passionate and ready to save us all from pet food paralysis - deciphering your grain-free from your gluten-intolerant, perfecting your portion size, and mixing those meats, veggies and botanicals. All to find the right food for your pet.
Our multi channel campaign cements Pets at Home as the home of pet nutrition, with their experts at the heart of it, making sure that pet owners think ‘Pets’ when they think ‘pet food’.