ECDs: Matt Moreland & Chris Clarke
Creative Director: Loui Bowes
Creatives: Ross Nance, Kat Nowotny
Agency: T&P
Director: Freddy Mandy
We renamed it something a little more customer friendly - the Family-Backed Mortgage - and launched it with a 30s spot showing how good it feels when you reach that pretty monumental goal of homeownership, with the backing of your family and NatWest. From feeling locked out of the market to getting your own keys, it’s a simple story packed full of heart, humour and attitude. With a little help from Elvis, of course.