Loui Bowes ~ Creative Director

About 

NatWest - Believe it. Become it.

ECD: Toby Allen
Creative Directors: Loui Bowes & Sam Willard
Creative: Erin & Angela, Ed John
Agency: T&P
Director: Salim Adam
Photographer: Will Douglas 80% of young people today believe they’re going to fail in life. And we had the power to help change that number by launching Thrive - NatWest’s money skills and confidence programme - somewhere we know most young people are. TikTok.

Harnessing the power of self belief, we launched a TikTok challenge fronted by Marcus Rashford, with content from influencers Mia Mon and Luke Vernon, before commisioning young artists in Brighton and Manchester to create murals of our inspiring message. And finally we partnered with blockbuster Gran Turismo - a story rooted in self belief - to give aspiring filmmakers a dream-come-true experience. The multi-channel approach generated even more content to flood the TikTok channel, with stand out pieces gathering millions of views.

Index

Next →

©2024

louibowes@gmail.com