Loui Bowes ~ Creative Director

NatWest - Believe it. Become it.

ECD: Toby Allen
Creative Directors: Loui Bowes & Sam Willard
Creative: Erin & Angela, Ed John
Agency: T&P
Director: Salim Adam
Photographer: Will Douglas After the relaunch of Tomorrow Begins Today, we turned our attention to the nations youth. 80% of young people today believe they’re going to fail in life. And we had the power to change that with NatWest Thrive - NatWest’s money skills and confidence programme - launching it somewhere we know almost all young people are. TikTok. 

So, what if we encouraged kids to make a promise to their future selves?   Marcus Rashford asked them to do just that, alongside influencers Mia Mon and Luke Vernon. We commissioned young artists in Brighton and Manchester to create murals of our inspiring message. And finally we partnered with blockbuster Gran Turismo - a story rooted in self belief - to give aspiring filmmakers a dream-come-true experience. The multi-channel approach generated even more content to flood the TikTok channel, with stand out pieces gathering millions of views.











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louibowes@gmail.com