Loui Bowes ~ Creative Director

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NatWest - A Little More Action

CCO: Toby Allen
Group CDs: Matt Moreland & Chris Clarke
Creative Director: Loui Bowes
Creatives: Ross Nance, Josh Markey, Kat Nowotny
Agency: T&P
Director: Molly Burdett
Photographer: Sam Wright NatWest spent 2025 on a mission to help young people grow their money confidence. So, it was time to inspire the next generation to take a little more action, with a little help from the King.  

We followed Billy as his confidence grows and grows with NatWest by his side, and supported the TV with a big, bold OOH campaign and bespoke social ads. It got applauded by The Diversity Standards Collective, re-writing ‘masculinity’ by exploring emotional diversity. A dad cheering on his sons bracelet side hustle - a “feminine” hobby turned cool, creative and completely normal. 

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louibowes@gmail.com