Loui Bowes ~ Creative Director

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NatWest - A Little More Action

CCO: Toby Allen
Group CDs: Matt Moreland & Chris Clarke
Creative Director: Loui Bowes
Creatives: Ross Nance, Josh Markey, Kat Nowotny
Agency: T&P
Director: Molly Burdett
Photographer: Sam Wright NatWest is on a mission to help young people grow their money confidence. So, it was time to inspire the next generation to take a little more action, with a little help from the King. 

We kicked off a more authentic tone for NatWest, following Billy as his confidence grows and grows, and supported the TV with a big, bold OOH campaign and bespoke social ads.

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louibowes@gmail.com