M&S - Go Jumpers For Christmas
ECD: Nick Stickland
Associate Creative Directors: Loui Bowes & Turhan Osman
Creative: Emma Jordan
Agency: ODD London
Photographer: Ben Raynor
Director: Jake Nava
British Arrows:
Fashion (Bronze)Under our new platform of ‘Dressing the Nation’, we decided to put our Christmas best seller front and centre. Enter The Humble Jumper.
Cutting through the generic Christmas clutter with a nostalgic banger of a track that was unapologetically un-Christmas, we created a feel good and totally unexpected Christmas campaign that helped the jumper keep the top spot. With a singing Metro wrap, and dancing DOOH, it sparked joy across the nation.
It was loved so much by clients and customers alike that we created Part 2 for our second bestseller - the Pyjama.