Loui Bowes ~ Creative Director

M&S - Go Jumpers For Christmas

ECD: Nick Stickland
Associate Creative Directors: Loui Bowes & Turhan Osman
Creative: Emma Jordan
Agency: ODD London
Photographer: Ben Raynor
Director: Jake Nava

British Arrows: 
Fashion (Bronze)

YouTube Ads of the Year: 
Top 10 
After launching our ‘Dressing the Nation’ platform, it became clear that, at Christmas, we can categorically, 100%, without fail say that we dress the nation in jumpers. So we put our Christmas best seller, the humble jumper, front and centre. 

Cutting through the generic Christmas clutter with a nostalgic banger of a track that was unapologetically un-Christmas, we created a campaign that helped the jumper keep the top spot, and featured over 50 sweater styles in 60s. With a singing Metro wrap, and dancing DOOH, it sparked joy across the nation, receiving 94% positive sentiment online, and helped M&S sell over 5 million sweaters. 








Index

Next →

©2026

louibowes@gmail.com