ECD: Nick Stickland
Associate Creative Director: Loui Bowes
Creative: Emma Jordan
Agency: ODD London
Photographer: Sean Thomas
We democratised fashion. We put the brand on every corner of every high street, with outdoor placements that flooded the nation. We put British women shoulder to shoulder—literally and metaphorically. From the legendary actress Vicky McClure MBE, midwife and mum-fluencer Clemmie Hooper, M&S (and the nation’s) sweetheart Holly Willoughby, to our diverse influencers and street casting. We wrote insightful and down-to-earth messaging that could flex - adapting to time, place, and even weather. We made sure British women knew: we see you and we get you.