Loui Bowes ~ Creative Director

About 

Furla - The Furla Society

ECD: Mooks Hanifiah
Associate Creative Director: Loui Bowes
Agency: Wednesday
Photographer: Stas May, Nico Bustos
Director: Steven Brahms, Andrew Rothschild, Ujin Lim

Selected campaigns span 2017-2019
Furla was an accessories brand overlooked in the tricky middle between high street and high end, with campaigns that were in a sea of sameness and lacking an ownable, distinctive style. With a product offering that was a million times more fun than the campaigns it showed up in, it was time to shake things up.

The Furla Society was a campaign platform that ran for 3 years and multiple seasons, that finally put the product front and centre. We created eclectic and wildly irreverant characters inspired by the product itself, with episodic films and bold, colourful imagery, helping them to finally create an engaged online community.

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©2024

louibowes@gmail.com