Loui Bowes ~ Creative Director

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Coutts - Real Success Takes True Character

ECD: Micky Tudor
Creative Director: Loui Bowes
Creative: Briony Hey
Agency: T&P
Director: Emile Rafael
Photographer: David East How do you make “the Queens Bank” - with a 300 year history and a stuffy reputation to shake off - relevant to the next generation of entrepreneurs and innovators, and show them that Coutts is a place for people like them - progressive, down to earth, successful? 

This relaunch campaign spoke to the new generation of wealth creators who are doing things their own way, because the rules of success are simple, but how you follow them is up to you. 

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©2024

louibowes@gmail.com