Loui Bowes ~ Creative Director

About 

Argos - Mood Hotel

ECD: Toby Allen
Creative Director: Loui Bowes
Creative: Adam & Ted, Nuno & Leandro
Agency: T&P
Photographer: Julia Fullerton-Batten

Creative Circle:
Best Experience-led Campaign (Silver)
Best Use of PR, Digital, Social (Bronze)

Campaign BIG Awards:
Social (Shortlist)Argos is a retailer known for selling toys and tech, but they sell pretty stylish furniture too.  With no showroom to show it off, we created The Mood Hotel with Pinterest.

Powered by Pinterest Predicts, we decorated 6 hotel rooms in the upcoming homeware trends, catapulting Argos into relevance. And then we ran a competition so you could come and stay - only after press and influencers had come to see what all the fuss was about.

Index

Next →

©2024

louibowes@gmail.com