Loui Bowes ~ Creative Director

About 

Argos - Mood Hotel

ECD: Toby Allen
Creative Director: Loui Bowes
Creative: Adam & Ted, Nuno & Leandro
Agency: T&P
Photographer: Julia Fullerton-Batten

Creative Circle:
Best Experience-led Campaign (Silver)
Best Use of PR, Digital, Social (Bronze)

Campaign BIG Awards:
Social (Shortlist)Argos is a retailer known for selling toys and tech from it’s big fat catalogue. But not many people know they actually sell pretty stylish furniture too.  With no fancy showroom to show it off, we partnered with Pinterest to create a real life hotel for customers to experience what Argos really does has to offer. 

Welcome to The Mood Hotel. Powered by the monumental trend report Pinterest Predicts, we decorated 6 hotel rooms in the biggest upcoming homeware trends, catapulting Argos into stylish interior design relevance. And then we ran a competition so you could come and stay (but only after press and influencers had come to see what all the fuss was about.)

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©2024

louibowes@gmail.com